Remember analog TVs? It took years to transition from analog to digital cable, but today, new technology is changing the way we live and work at a faster pace than we’ve ever seen – and this is especially true for the cable and telecom industry. Now, with emerging technologies such as drones, artificial intelligence and […]
Today, corporate social responsibility (CSR) is increasingly part of companies’ DNA, but for Panasonic, CSR has been a focus since the company’s founding 100+ years ago. CSR programs serve the dual benefit of improving the communities they impact while simultaneously helping companies create brand identities that many consumers – especially millennials – find attractive. In […]
What can a marketing team learn from a comic book writer? How can someone who studies ants help an airline with its boarding process? Cross-pollination, or the practice of introducing ideas from outside an organization or industry to spur innovation, will help your organization – and your employees – flourish. But how can executives implement cross-pollination in their own organizations? In this episode of RUGGED RANTS, host Susan Campbell speaks with Founder of the Big Heads Network, John Palumbo, about what cross-pollination is, how it works and what organizations can hope to achieve after implementing this cross-industry networking tactic.
As brands compete for market share, consumer interest and sales, each must find a way to differentiate itself. To do so, companies can take three critical steps: 1) Define their brand purpose, 2) Determine how technology can support it and 3) Communicate this strategy through creative storytelling. In this episode of RUGGED RANTS, Susan Campbell is joined by Larry Weber; CEO of Racepoint Global, founder of the Weber Group and author of several books on marketing in the digital age; to discuss the power of purpose-driven marketing.
In its early days, financial technology – or fintech – focused on monetizing technologies and value-added services for the financial industry. But since its inception, fintech has ultimately reinvented the way we handle our money, our business operations and our daily routines. Now, we are able to make payments with a simple tap of our phone, trade bitcoin and cryptocurrency for real-world products and manage personal wealth with the click of a button. With all of these technologies, businesses have a lot to consider when evaluating their fintech strategy. In this episode of RUGGED RANTS, host Barry Ross speaks with Jennifer Byrne, co-founder and president of Quesnay Inc., about this topic and more.