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Businesses today are so focused on integrating digital technologies to transform how they work and serve customers, that they are getting distracted by hype. Many companies are implementing new technologies and tools before they even understand if and how they will solve customers’ pain points. In this episode of RUGGED RANTS, Susan Campbell is joined by Faisal Pandit, president of Panasonic Systems Solutions Company of North America, to discuss why digital transformation must be driven by customer experience to be successful and how companies like McDonald’s have seen success.
