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Today, corporate social responsibility (CSR) is increasingly part of companies’ DNA, but for Panasonic, CSR has been a focus since the company’s founding 100+ years ago. CSR programs serve the dual benefit of improving the communities they impact while simultaneously helping companies create brand identities that many consumers – especially millennials – find attractive. In this episode of RUGGED RANTS, host Susan Campbell speaks with Faisal Pandit, president of Panasonic Systems Solutions Company of North America, about the importance of giving back through CSR initiatives as well as one initiative he’s particularly passionate about: working with rapper, actor and philanthropist, Common, through Art in Motion, a creative arts school based in Chicago. To learn more about Art in Motion and how you can help out, visit: https://www.aimchicago.org/.
