Skip to main content

Episode 11: Is Authenticity the Key to Branding Success?

As brands compete for market share, consumer interest and sales, each must find a way to differentiate itself. To do so, companies can take three critical steps: 1) Define their brand purpose, 2) Determine how technology can support it and 3) Communicate this strategy through creative storytelling. In this episode of RUGGED RANTS, Susan Campbell is joined by Larry Weber; CEO of Racepoint Global, founder of the Weber Group and author of several books on marketing in the digital age; to discuss the power of purpose-driven marketing.

Episode 11: Is Authenticity the Key to Branding Success?
Rugged Rants

 
 
00:00 / 28:33
 
1X
 

Leave a Reply

Jetpack has locked your site's login page.

Jetpack has locked your site's login page.

Your IP address 46.229.168.129 has been flagged for potential security violations. You can unlock your login by sending yourself a special link via email. Learn More