The Intelligent Security Series: What We Expect to See at ISC West

ISCWest is the world’s largest security event, and this year’s conference will feature more than 1,000 exhibitors and draw more than 28,000 security professionals to the Sands Expo in Las Vegas. As we prepare to showcase our latest products and solutions, the ISCWest Intelligent Security blog series will share our expectations, highlights and post-show takeaways over the course of the next few weeks.

As we approach this year’s show, here are a couple of trends we’re excited to see:

4K Imaging

4K imaging continues to be a hot topic, as well as one of Panasonic’s top development priorities as evidenced by the release of our ULTRA 360 4K camera last year. Image quality is one of the most important factors to consider when choosing the right camera for your deployment, and 4K technology continues to raise the bar for delivering clear and crisp images. If the interest in the ULTRA 360 is any indication of what is to come, we expect to see increased interest in 4K at ISCWest and are excited to see how the technology is evolving.

Analytics Capabilities

This is an area of constant growth and innovation, and we expect to see more mainstream use of analytics capabilities in security cameras this year. We’ve seen increased adoption of analytics like heat mapping technology and facial recognition in the retail industry, and because 90% of purchases still occur in physical stores, retailers are looking for business intelligence capabilities that enable them to adjust floor layouts and marketing strategies to better suit customer and business needs. Surveillance cameras with increasingly sophisticated analytics are providing meaningful data and insights related to merchandising, marketing and even inventory control and expanding the ROI of video surveillance and security technology.

The security industry is booming with technological advances in both imaging and analytics, and attendees can expect to see both of these trends on display in Panasonic’s booth #14039.

What are you looking forward to at ISC West 2015? Stop by booth #14039 to tell us and learn more about these exciting trends, or starting Wednesday, April 15, tweet us at @PanasonicForBiz with the hashtag #ISCWest2015.