Physical Security: Reasons Your SMB Customer Needs IP Video

Theft and crime are not issues exclusive to enterprises. Small businesses, too, suffer from criminal activity ranging from internal and external employee theft to false claims. In fact, U.S. Chamber of Commerce figures show that 75 of all employees steal at least once, and 30 percent of small businesses fail due to employee theft — alarming statistics. Whether it be employees stealing physical goods at a retail store, or committing time fraud at an office, these costs can have a significant impact on a small business owner’s bottom line goals.

Many small businesses today choose to get ahead of this problem and deploy video surveillance technologies to mitigate these risks. These systems have become a no-brainer for small business owners as they help ensure people’s safety and protect valuable assets. Beyond loss prevention, video surveillance can also help monitor daily operations and employee productivity. The question is: what system is right for your customer’s business?

Historically, the decision between choosing an analog versus IP-based system has been driven purely by cost. Today, falling prices on IP videos cameras — spurred by the proliferation of IP network solutions — have made these solutions widely available for any small business. Systems once affordable only by large companies are now a viable option for a variety of small business environments including retail stores, restaurants and offices, among others.

Here are a few benefits that can help guide your customers when shopping for an IP video surveillance network system.

HD-Quality Imaging

Image quality is by and large the greatest benefit of IP-based systems. HD and megapixel IP cameras capture images in great detail, enabling users to more effectively protect people and assets. IP network cameras boast higher compression efficiency which facilitate video transfer without compromising image quality. IP-based cameras also have a greater field of view, which means that as a small business owner you can capture more with less.

Embedded Intelligence And Analytics

Shifting to an IP network system opens up a wealth of opportunities around intelligence analytics. Such applications include video motion detection, facial recognition, people counting, and more. For example, a retailer can leverage facial recognition technology to gather data on target consumers. These features can also be used to measure traffic patterns and headcount data to help guide marketing efforts such as in-store promotions. Additional features such as video motion detection can analyze inputs and automatically respond with actions such as tripping an alarm or recording video without needing to constantly monitor activity.

Scalability And Growth Potential

The beauty of an IP network system is that it can scale along with your business. Because IP cameras run on Ethernet networks, you can add or remove IP cameras according to your immediate needs with relative ease. Multiple cameras can share the existing IP network infrastructure commonly found in typical office environments, eliminating the need for additional equipment and cabling, thus resulting in cost savings.

Ease of Integration With Legacy Systems

Cost is a major concern when deciding to upgrade an existing video surveillance system. Shifting to an IP-based network, however, does not require an entire overhaul. IP video technologies make it possible to take a unified approach, providing the ability to incorporate new technologies over a period of time, while leveraging your existing cameras and recorders.

Remote Monitoring And Accessibility

With IP network surveillance, users can monitor and record video in real-time from virtually anywhere via an Internet connection. Using a laptop, mobile phone or tablet, remote access to video footage allows users to move freely around their place of business — or even leave the premises if necessary — while keeping a close eye on their operations.

Wide Range Of Specialized Cameras

IP network cameras come in all shapes and sizes to suit specific business needs. Some larger cameras have zoom capabilities that can capture the finest of details from hundreds of feet away; other smaller, less conspicuous cameras provide similar imaging quality and come in special housings designed for covert surveillance. Such installations can help business owners monitor productivity and internal theft, without disrupting their employees’ natural behavior.

This is an exciting time for the IP surveillance space, and the need to educate customers on the benefits of these technologies has never been greater. The steady rise in IP surveillance adoption will continue to drive innovations in the coming years followed by a further decrease in prices. With the proper guidance, small business owners can leverage IP surveillance to protect valuable assets and keep their workforce productive.