HD Video Surveillance Creating Big Data Opportunities

The proliferation of HD video surveillance cameras is creating a data boom, according to a recent IHS report entitled “Enterprise and IP Storage used for Video Surveillance.” Furthermore, the report indicates that surveillance cameras currently generate an astounding 413 petabytes of data each day, a figure that is expected to reach 859 petabytes in 2017.

Today’s video surveillance cameras have come a long way from systems once dedicated solely for recording and monitoring, and now act as a powerful means of data collection. Innovations in HD surveillance across IP networks are creating opportunities to integrate more intelligence into cameras so that footage can be captured, analyzed, and tagged in real time.

HD Surveillance in Law Enforcement

Law enforcement officials are among the benefactors of this trend. Examples of these cutting-edge systems can be found just about anywhere including malls, hospitals, ATMs, office buildings, streets, schools, and public transportation, among other places. These cameras run round the clock, capturing and storing countless hours of video data across networks and databases for later use. As a result, law enforcement is becoming better equipped to deter crime, expedite investigations and prosecute offenders.

Even major cities are investing in HD video surveillance technologies to maximize public safety. The New York Police Department, for instance, has an IP video surveillance network that syncs 3,000 security cameras with license plate readers, radiation sensors, criminal databases and terror suspect lists. Washington D.C. is another notable example, ranking number one in the U.S. in surveillance with thousands of camera installations in high-traffic areas.

HD Surveillance in Retail

The retail sector is now using surveillance camera systems to improve risk management and enhance business practices. By deploying HD cameras across IP networks, business owners can uncover theft more efficiently and mine data to influence marketing efforts to better understand consumer behavior. Video analytics can gauge relative age and gender and can provide valuable demographic data related to shopping patterns. Careful analysis of customer traffic patterns can also be used to guide the design and location of in-store marketing promotions.

HD surveillance is also being used to count the number of people in retail establishments. For example, if the surveillance system detects X number of customers in any given area, the retailer can announce in-store promotions. Not only that, but headcount data can also be used to reduce wait times and queues by allocating checkout staff in proportion to the number of customers waiting in line.

One thing is clear: HD surveillance cameras and IP networks are paving the way for this degree of data collection. These technologies also offer additional benefits including remote accessibility, high-quality imaging, scalability and cost-effectiveness.

Panasonic offers an extensive line of IP network security cameras built for government, public safety and enterprises as a means of providing security solutions that set the bar for imaging quality and clarity, enabling customers to leverage the data collected to create better business outcomes. For more information about how HD video surveillance technologies are improving public safety and business efficiency, check out Panasonic’s video surveillance solutions.