Your Order’s Up! Taco John’s Tests New Digital Menu Board Solution
Pull up to the Taco John’s on South Greeley Highway in Cheyenne, WY and you’ll enter the frontier of technology exploration for quick service restaurants. Since July, Taco John’s and Panasonic have been testing a new outdoor digital menu board in a drive-thru lane at the Mexican fast food restaurant.
“It makes the guest experience more consistent, even down to the numbering of menu options. The digital board looks nice. It’s crisp. We see a number of potential benefits,” says Shawn Eby, Vice President for Operations at Taco John’s. “The efficiencies would also extend to labor costs. Digital boards are easier and quicker to maintain. One person can remotely update multiple locations.”
They are also testing a digital menu board located inside a Taco John’s in Ft. Collins, CO. Panasonic monitors the performance of both boards from a network operations center (NOC) located in Ohio. Technicians provide remote diagnostics and troubleshooting, along with remote rebooting and repair capabilities.
Because the QSR market is extremely competitive, it’s critical that restaurants incorporate reliable, durable technology solutions that help operators provide the highest level of service while also driving repeat business, both in-store and in the drive thru.
To deliver on that promise, the digital boards, especially the one located in the drive-thru, will have to withstand rigorous testing – not just from customers and restaurant employees – but also from Wyoming’s weather.
“It has to withstand direct sunlight, strong winds, extreme temperatures, rain and snow,” says Eby. “Panasonic is monitoring all of these things. We want to see how well it can hold up.”
The test conditions at the Taco John’s in Cheyenne are made to order. The 47-inch LFX6 Professional LCD Display brings 1,000 cd/m2 of brightness, IP44-level dust and water resistance and a reputation for operating efficiently in harsh conditions.
Eby expects testing of the outdoor digital display will continue for several more months, providing plenty of opportunities to see if it performs as well in the winter months as it did during the summer.
Taco John’s operates more than 400 restaurants across n the central and north central regions of the United States.
More information is available online about Panasonic’s digital menu boards and QSR technology solutions.