Projection Mapping Gaining in Popularity

Projection mapping is an exciting new technology that can turn almost any surface into a dynamic video display of 2D and 3D images. The technique is ideal for advertising, entertainment, public art and meeting or tradeshow presentations, as it can create optical illusions and turn physical objects into something more.

An article in Projection, Lights and Staging News predicted that projection mapping will become mainstream in large meetings. The article, titled Five Trends to Watch in Live Event Staging, defined projection mapping as “a projection technique that uses different types of surfaces, including buildings, to project and incorporate a dynamic video display.”

Projection mapping works by using high-brightness projectors to align onto complex spaces and edge-blend to create a single, mammoth dynamic piece of art. The content is managed through computer software and applications. Because of the specific requirements for the 3D objects, the projection content must be configured and calibrated specially for each new space.

Panasonic large-venue projectors have been used for a variety of projection mapping applications, most notably during the London 2012 Olympic Games Opening Ceremony last summer. You may remember a montage of 40 years of British pop music history being projected onto a large house made of projection screens in the middle of Olympic Stadium. This was made possible with 26 PT-DZ21K Series 20,000 lumen projectors. Panasonic projectors were also used for projection mapping at the Venetian Macao for its spectacular 3D light and sound show, The Magic of the Seasons.

Due to increased popularity in projection mapping Panasonic saw a growing customer demand for projectors that offer the advanced system integration features necessary for implementing this projection technique. To meet this customer demand Panasonic launched the PT-DZ13K Series, which offers between 10,600 and 12,000 lumens of brightness with advanced features, including 3D compatibility, Lens Memory and Geometric Adjustment—all of which are ideal for projection mapping.

Besides projection mapping, the PT-DZ13K Series is also ideal for digital signage, auditoriums and other large venues in a variety of vertical markets. For more information on the PT-DZ13K Series projectors, you can view the launch press release here.

Share with us examples of projection mapping you’ve come across on the web. Mashable showcases a few interesting examples here: