Digital Menu Boards Catch Eyes at Excalibur Hotel & Casino Food Court
The Excalibur Hotel and Casino food court in Las Vegas recently reopened after completing an extensive remodel. As the seventh-largest hotel in the world, the Excalibur food court hosts more than 7 million guests per year. This is part of a larger renovation process that has been in progress since 2010 to make the hotel one of the most modern in the world.
The new Excalibur food court offers a wide range of concepts, including Krispy Kreme, Auntie Anne’s Soft Rolled Pretzels, Popcornopolis, Hot Dog on a Stick, Tropical Smoothie Café, Popeye’s Louisiana Kitchen, Pick Up Stix and Cinnabon. In keeping with the hotel’s progressively modern styling plan that has been in effect for the last several years, a sleek alternative to traditional static signage was needed. Choosing WAND Corporation, the Excalibur food court now features content in full 1080p, including beauty shots, video and easy-to-read, crisp text on Panasonic TH-47LF30U professional LCD displays. The thin-bezel TH-47LF30U, equipped with a SLOT2.0 function slot, offers exceptional brightness (700-cd/m2) that accurately conveys information (9ms response), even in high levels of ambient light.
The digital menu boards were deployed throughout the food court, reflecting the menus and brand identities of the eight different concepts. Through WAND Total Restaurant Management (TRM) software, authorized users can adjust, change, and update content and prices in minutes from anywhere in the world via an Internet connection.
Currently, the food court includes 17 47-inch Panasonic TH-47LF30U professional LCD displays as digital menu boards. Additionally, four displays are daisy-chained together as a video wall highlighting the different restaurants in the food court.
WAND and Panasonic will continue to work with the management at Excalibur to roll out additional content and digital signage equipment at additional concepts in the food court to optimize the end-user experience and franchisee’s profits.