Operative Discovers Ideal Mobile Solution in Panasonic’s Business-Rugged Line

From hotel lobbies to airport terminals, it’s clear that today’s twenty-first century “road warriors” are much different than the frequent fliers ten years ago. Technology available today allows them to stay connected while traveling, whether they’re on the road or in the air.

In today’s market, mobility is playing an important role for organizations at all employee levels. According to IDC’s recent report – Worldwide Mobile Worker Population 2011-2015 Forecast – the world’s mobile worker population will reach 1.3 billion by 2015, representing 37.2 percent of the total workforce. With emergence of this trend, IT management is tasked with providing the best mobile-computing tools that will withstand wear and tear, as well as provide reliable wireless connectivity in order to meet key requirements for today’s mobile worker.

In a recent blog post, we discussed key mobile computing needs for road warriors.

One real-life example of an organization meeting the needs of its management team is Operative Media Inc., a media and advertising solutions company. For advertising executives, constant travel between client meetings is a usual occurrence. Without a dependable solution, the company’s team experienced high failure rates and ownership costs associated with the standard laptops. Additionally, the laptops were a burden to travel with due to their heavy weight and weak battery life. Senior managers were going through a laptop every year – a major IT expense.

The company realized it needed a laptop ready for business use that was lightweight with significant battery life, yet rugged enough to survive regular travel. Operative founder Lorne Brown discovered Panasonic’s Toughbook line of mobile computers and purchased a business-rugged device for himself. He was impressed with the Toughbook line’s durability, long battery life and lightweight features, which allowed him to remain productive and connected while on the road.

With Brown’s positive experience, the company began to gradually roll out Panasonic’s Toughbook F8 to its mobile executives in order to gather feedback from each user. As in Brown’s experience, Operative’s management team was impressed with the durability, performance and six-hour battery life.

In addition, the team activated Verizon Wireless Mobile Broadband Built-In. The company chose Verizon Wireless for the carrier’s comprehensive mobile-broadband coverage and reliable connectivity. Because of this, executives are now able to work seamlessly during travel without having to pay for mobile “hotspots,” ultimately saving the company thousands of dollars in additional fees.

Since deploying the Toughbook F8s, Operative has not had a single hardware failure. IT support expenses have reduced due to the device’s reliability, allowing IT managers to focus on other strategic projects. Employee satisfaction was a big motivator when deploying the laptops, and the company has been using the devices as an employee performance incentive since the feedback has been so favorable. Overall, the Toughbook F8 has been the ideal mobile device for the Operative team.

How will your company’s executives benefit from Panasonic’s business-rugged line of mobile computers? Read the full Operative case study online here.