Alexander Davidowski Strikes Gold Using the AG-AF100 to Shoot TV Pilots and Sizzle Reels

Photo Credit: Cristina Maldonado

Amongst the remote rock mines of the Southern California desert, Alexander Davidowski pans out his AG-AF100 large imager HD cinema camcorder to capture the modern-day gold rush transpiring around him.

Alexander, director/ producer for Mirador Studios in North Florida, recently traveled to the isolated Southern California desert to capture a group of gold miners looking to strike it rich. The location was so remote that Alex and his crew flew by helicopter then journeyed via ATVs for hours to get to the two-day shoot location. The project was filmed for a sizzle presentation reel to pitch networks for a TV series.

The AF100’s small size, ease of handling and lens interchangeability made it possible for Alexander to safely navigate around the rocky terrain and even shoot from a 1958 Massey- Fergusen back-hoe, inside old mine shafts, and on top old mining structures like towers and sluices.

Photo Credit: Cristina Maldonado

“I ended up actually shooting with it tucked into my arm like a football,” he said. “The camera held up well in the hot, dry, dusty conditions and we got some great shots.”

Battery life was also vital to this project. “The long battery life and AVCHD codec meant we could shoot for hours and hours without having to charge anything or offload media, which is a huge help when you are 30 minutes away from the nearest electrical outlet, “ Alexander said. “You never know what action is going to unfold, so being able to keep shooting is crucial to capturing the exciting moments of the day.”

As an owner of a production company, Alexander keeps his ear to the ground regarding the latest media technology and spends considerable time determining how his purchases will affect his company. He had been waiting for the industry to respond to the need for more professional video features in a large sensor camera–and at an affordable price. After thoroughly researching the AF100 he bought one upon its launch.

Photo Credit: Cristina Maldonado

Alexander has worked on a variety of projects including feature films, corporate videos, commercials and TV segments. He recently used the AF100 for pilot work for TLC and A&E, as well as season three of Operation Osmin on NuvoTV.  The AF100 has become his camera of choice for any beauty or reality shoots.

Up next, Alexander will be shooting a 10-episode reality series for Discovery’s TLC (using three AF100s as his main cameras), two pilot episodes for the Travel Channel  as well as filming a live comedy show. He has been very impressed with the AF100’s performance and will continue to use it in a variety of projects.

“The AF100 is a professional camera; it’s lightweight, ergonomic, adaptable to lens change and has a larger sensor with superior video handling, including no the aliasing and moiré,” Alexander said. “I really like everything about it.”

For more information on Alexander Davidowski:

Panasonic is currently accepting entries for the “Shoot It. Share it” video contest for AF100 users. For complete contest rules and to learn more about the “Shoot It. Share It” video contest, visit