Panasonic’s “Shoot It. Share It” on-line video competition for users of its popular AG-AF100 large image HD cinema camera is open for business! From today, February 6th, through March 7th, we are accepting video contest entries from AF100 operators, who can showcase their creative work and win valuable production equipment.

At, contestants* can submit up to five videos (each up to five minutes in length) in six categories — nature, short film, commercial, music video, documentary or student — demonstrating their creative work with the AF100. A grand prize of a Panasonic 42” TH-42BT300U Pro Plasma Reference Monitor plus a Vocas Micro Four Thirds to Prime Lens Adapter (valued at more than $5,000) will be awarded to the contest winner. A Vocas Matte Box and Rail system will be awarded to each of the category winners.

From March 12th through April 4th, the public can choose among 18 semi-finalists (three per category) and vote on-line at for the first-place winner in each category. A panel of judges will select the grand prize winner.

The category winners and the grand prize winner will be announced during the NAB 2012 show in Las Vegas, NV (April 16-19), as well as on the contest web site.

For complete contest rules and to learn more about the “Shoot It. Share It” video contest, visit

* Eligibility: “Shoot It, Share It” is open only to legal residents of the fifty (50) United States and the District of Columbia who have Internet access and access to a Panasonic AG-AF100.

For more information please see our social media press release.