Brandon Cahoon makes Waves with “Intro” at the Torino Film Festival

Brandon Cahoon is a story teller.

The independent filmmaker debuted his recent feature documentary, “Intro”, at the Waves section of the Torino Film Festival (TFF) this past November. The film was shot exclusively with Panasonic’s AG-AF100 large imager HD cinema camcorder.

Intro” is the story of a reclusive musician who emerges from the American desert ready to share his music and guitar talent with the world.  The film follows his life on the road from town to town, gig to gig, reveling in his surroundings. It attempts to visually tell the story of the American landscape and its influence on artists.

Cahoon had previously worked with Panasonic camcorders as an assistant on the popular ABC TV show “Dancing with the Stars,” and when he read about the AF100, he thought it would be well-suited to his new project. He’d also shot his first full length feature, “Parade”, with a Panasonic AJ-HDX900 DVCPRO HD camcorder.

“I chose the AF100 for the streamlined functionality,” Cahoon said. “The buttons are clearly marked and it’s easy to navigate.”

The focus function and the intricate color scheme pleasantly surprised Cahoon and his favorite features are definitely the EVF DTL and the Waveform monitor.

Cahoon filmed across the Northwest, from Southeastern Utah through the San Francisco Bay Area, and needed a camera that could adapt to the fast-paced shooting schedule and diverse environments– and still produce a high image quality. Taking advantage of the camera’s small size and the versatile lens interchangeability, Cahoon was able to keep to the shooting schedule and adapt to each location quickly.

“I love the lightweight of it, I can actually hold it up to my eye as long as I care to,” he said.

After the film wrapped in July, it was edited using Final Cut Pro and ready just in time for TFF.  In fact, “Intro” was nominated for best international documentary at TFF, alongside Werner Herzog’s’ “Into the Abyss” and Martin Scorsese’s “George Harrison: Living in a Material World.” Cahoon expects “Intro” to be a major player on the arthouse and European film festival circuits in 2012.

Cahoon has also used the AF100 on various promotional videos including a video shoot for Sole Technology Inc, a global leader in authentic action sports footwear and apparel. Down in the humid rainforests of Costa Rica, Sole Technology was working with the local youth through a reforestation project. There Cahoon captured footage of four young Malekus, members of a local indigenous tribe, as they try to find a balance between the modern world and their historic traditions. The AF100 held up nicely in the tropical terrain during the intense four-day shoot.

Cahoon is excited to begin filming his third full-length feature using the AF100.

Panasonic is currently accepting entries for the “Shoot it, Share it” video contest for AF100 users. For complete contest rules and to learn more about the “Shoot It, Share It” video contest, visit