Production Company Profile: Luminair Uses the AF100 to Shoot High Profile TV Series

We recently announced the news that Luminair, a full-service production company located in Chicago, is shooting two of its flagship projects with a pair of Panasonic’s AG-AF100 large imager HD cinema cameras.

The first of these two exciting projects is Mexico – One Plate at a Time. This critically acclaimed series, broadcast on public television, celebrates the foods, flavors, stories and the gusto of Mexico.

Photo credit: George Elder

Luminair’s other flagship project is a fresh and re-imagined version of the old classic Sneak Previews, with Pulitzer Prize-winning film critic Roger Ebert. Ebert makes his return to televised movie criticism with Ebert Presents at the Movies.

The Luminair production crew had been using a variety of Panasonic cameras to shoot both series. Production units included the AJ-SDX900 (for its classic 24p cinematic look), the AJ-HPX2000 P2 HD shoulder-mount on a Steadicam and AG-HVX200As, which were operated as handheld cameras.

When it came time for lengthy location work in Baja Mexico, Luminair contemplated using an HDSLR for a lightweight, easy-to-use solution but realized there would be inherent production liabilities.

Luminair President and Executive Producer, George Elder said that research led Luminair to the AF100. George said, “I quickly realized [the AF100] was an actual video camera, not a still camera tricked out to be a video camera. It gave us on-board monitoring, broad lensing options and built-in audio along with the larger sensor capture chip.”

For more details on Luminair’s work with Panasonic cameras, a full press release is available here.

Check out production images! We have a great album of shoot photos posted on the Panasonic ProAV Flickr page as well.

Or for information on Panasonic’s AF100 camera go to: