Jones New York’s 103” Plasma Installation Stops Traffic in its Macy’s Herald Square Location
Jones New York, a modern clothing brand for women, was looking to redesign its store inside the Macy’s Herald Square location in New York City. The company wanted an installation that simulated a runway setting with mannequins on it, highlighting the brand’s latest fashions. The company also wanted to show a video recording of a recent photoshoot with famed photographer Annie Leibovitz as part of this new runaway showcase. The retailer had a few requirements for the display solution. It needed to be big enough to attract the attention of shoppers and draw them into the store, have a seamless appearance and be able to show video content in portrait (vertical) position. Employees in the store are not IT technicians, so the device needed to be hassle free with virtually no maintenance required post installation.
The company, with the help of systems integrator Video Visions Inc., evaluated numerous options and finally decided on the Panasonic TH-103PF12U, a 103-inch 1080p full-HD plasma display. Beyond the sheer size of the plasma display (the effective display area is the equivalent in size to four 50-inch plasma displays), Jones New York also valued the standard 3-year warranty and the 100,000 hour service life of the Panasonic plasma display.
The professional display is also connected to an Apple Mac mini loaded with Sedna Presenter software which is equipped with a schedule that starts showing the loaded video content immediately, making the device easy for employees to use.
Following the installation, the size and image quality of the Panasonic display continuously stops traffic in one of New York City’s premiere shopping locations, drawing attention to the mannequins on the runway adorned with the company’s latest fashions. Additionally, the warranty and service life guarantee of the device from Panasonic and the support from reseller Video Visions Inc. have made the process as simple as possible.
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